Story Board – TVS Wego

A lot has been said about the above advert. From the first looks, you will probably never make out what the ad is all about! Until the Ad reaches its closing stages, for the first time, even I thought the Ad was for some acrobatics promoter or something that would appeal to young couples who want to go naughty on bike! – Yeah!

At the end, though the commercial would probably stick to what it wants to convey, about body balancing in the new TVS Wego, I am still not sure if some of the audience would accept the advert this way! Last week, I was watching a video on the Ads the world never saw and was shocked, with the volume of rejections and on the AdSpend. Coming back to this ad, wondering why such stunts on a bike to promote body balance! Would probably do well imitating a Rajni look-alike than get some models to do nasty things behind their riders!

Sounds foolish, but I would like to really know how many people were impressed by this Ad and would want to try out the Wego brand. While Maxabout rates this bike to be costing over 50K on road, is it worth investing for this uni-sex bike to do stunts? People are far intelligent nowadays and I am not sure what this Ad is trying to convey! When I purchased my first TVS product over 10 years ago, they had stormed the market with the Victor and the Fiero! At that time, they started advertising on their ‘Economy Mode’ n ‘Power Mode’ modes on the mobikes! To date, trust me, the two LEDs have not made any difference in my riding! All I figure out is its a switch which turns out to be light Saffron from Green, when you over-accelerate! Would love to know though, as to how this has impacted on my mileage.

And yes on this stunt-bike, Is there a patent on this? Or, Does someone really not fall when they do such acrobatics? I think it depends on the driver! Would like to check it out once I am back in Mysore sometime in the last week.

StoryBoard: TATA nano

Had a chance to see the new TATA Nano commercial today (Yeah finally back to the good old times when I used to watch The Big Fight, for some time!). It is in fact a perfect ad! Hats off to the creative agency. The advertisement starts off with a girl awaiting the arrival of something – in a small townish environment with folk music in the background.

Then you catch the glimpse of the bright yellow Nano, wading through the small by-lanes of the picturesque town, photographed by everyone. A chowkidar wishing his master, and well saying ‘Badi Hai’, still leaving the impression of possession of car being a status symbol to the growing Indian middle class – giving a master touch to the ad. Finally the ad ends with the girl putting up a anti-omen dot on the car with the whole colony watching the bright yellow bird!

While many of my colleagues here disagreed that it was a great ad, to me it was perfectly executed. It has touched the right audience. Come on – if the ad had to reach me or anyone with whom I discussed, it would have been totally different, probably as an alternate to the looting by the autowallahs of Bengalooru or as a weekend lazy drive solution on serene roads for time-pass. For a mid-sized family in a small town/ Class B cities – the target for Nano, the ad seems apt and has hit the point. For some time, I thought Tata Nano would come out with an Ad on the quality of the car etc…., but no they seem to have decided to touch the heart of their customer.

The Ad is available on Youtube – The link is http://www.youtube.com/watch?v=5hCnzB5rvgY

This Ad is sheer pleasure when compared to another one in which some dulha throws money at everything acting like a change machine – such a crappy idea to sell your ATM facility! While, I might not be looking for a Nano class car, I definitely enjoyed the Ad. Now its upto you to Enjoy!